DevilStars Club Buell Italia

[url=http://www.motorcycle.com/events/erik-buell-interview-65996.html]MO: The previous Buell mantra has been air-cooled, light weight, simple. The 1125R is a step away from that.
EB: Yeah, it’s a different customer. There’s some really nice things about that (air-cooled) engine and we knew there was a group of customers who liked a blend of heritage and simplicity, but they’re also into sportbikes. We thought that the Harley-based architecture design, especially if it was redone like we did with the XB, would make a pretty good engine for that kind of guy. It’s paid off for us, paid the bills, and got us to invest to grow in the business, and made a lot of people happy with those bikes.
That’s still a fundamental part of our business, but it’s a different group of customers. They’re a very loyal, niche group of customers, which is good, but they are not the majority of sportbike customers. And we knew we needed to do water-cooled bikes for those who weren’t into the (air-cooled) heritage.[/url]